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Swanson’s Victorian building as it appears today dates back to 1881, yet even before the multiple levels and new brick where added, this same location housed a small watchmaker business.

This downtown location has embraced the jewellery business since 1872 when John Welsh Jewellers and Importers opened. In 1935 the business was taken over by Ernest E. Swanson and took on the name Swanson’s Jewellers. Two generations of the Swanson’s family ran the business until 1986 when it was sold to established business man Frank Iacobellis, who proudly kept the Swanson’s name.

Today the Swanson’s name still stands strong in its community, currently owned and operated by Frank’s children, Jeffrey Iacobellis and Debra Davis, themselves with the support of their team Janet Roger and Kristy Moyer are working hard to maintain the reputation and high standards that Swanson’s has developed over its 95 year history.


Jeffrey Iacobellis: Certified Goldsmith and Jewellery Designer Jeffrey took over the store from his Father in 2008, but has been an active partner in the business for 15 years, Jeffrey graduated from Georgian College’s Jewellery and Medals Technician program which was followed by an apprenticeship with Master Goldsmith Gaspar.

Jeffrey has over 15 years experience at the bench, but he most enjoys working and interacting directly with his clients in all aspects of jewellery business, ensuring that their entire experience is a great one.

Debra Davis: GIA Diamonds and Colored Stone Graduate, Debra joined Swanson’s in 2004, graduating from Queen’s University and Sheridan College with a background in Marketing. Debra has since been working towards obtaining her Graduate Gemologist designation and has successfully completed her Diamonds and Colored stone courses on her path to achieving the coveted Graduate Gemologist designation through GIA.

Janet Roger: Janet experience and expertise in the jewellery industry has developed over her 35 years with Swanson’s Jewellers. With her knowledge and professionalism she is Swanson’s expert in retail and jewellery sales. Janet’s in depth experience in all areas of jewellery industry is invaluable, she is involved in every aspect of the business and maintains in everything she does the highest standards of quality upholding Swanson’s reputation of excellence.

Kristy Moyer:
Kristy graduated from Georgian College in their Jewellery and Metals Technician program. Kristy is eager to put her talents to use and expand her experience in the jewellery industry. Kristy also has a strong background in retail giving her the perfect mix of jewellery knowledge and customer service experience for Swanson’s.

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